UDC 614.842.83
The article examines the features of fire prevention propaganda in various regions of Russia, taking into account cultural, social and geographical factors, as well as the forms of management decisions for effective propaganda. The study reveals that cultural traditions, linguistic peculiarities and the level of awareness of the population significantly affect the perception and effectiveness of fire prevention measures. The article analyzes examples of successful practices from various regions of Russia, where local cultural characteristics were taken into account in the development and implementation of fire prevention propaganda programs. Special attention is paid to the need to adapt information materials and teaching methods for different target audiences. The differences in the perception of information about fire safety among urban and rural populations, ethnic groups, as well as in regions with special climatic conditions are analyzed. Recommendations are offered on how to adapt propaganda campaigns to increase their effectiveness. The authors emphasize the importance of intercultural competence in the organization of fire prevention work, and offer recommendations for integrating a cross-cultural approach into the management decision-making process. In conclusion, proposals were made for the development of more flexible and adaptive fire prevention propaganda strategies that can take into account cultural diversity and contribute to improving fire safety in various regions of Russia
protivopozharnaya propaganda, kross-kul'turnye osobennosti, regional'nye razlichiya, upravlencheskie resheniya, mchs, pozharnaya bezopasnost', sociokul'turnye faktory
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