UDC 658
UDC 51-74
This article discusses the relevance of effective relationship management with partners who place their wholesale orders with a manufacturing company or supplier. Customers or resellers of the wholesale enterprise are considered as business partners. One key area where the effectiveness of partner relationships becomes particularly critical is in receiving and placing their bulk purchase orders. Rapid changes in partner or customer requirements, competitive pressures, and the dynamic nature of the marketplace make it imperative to find innovative approaches to ensure revenue growth for the wholesale enterprise. A partnership is an interaction between several people or businesses whereby consensus is reached and each participant maximizes their own benefits and makes up for their shortcomings through the strengths of their colleagues. The term "partner" may include other companies, suppliers, distributors, agents or other participants who may interact with a company at a strategic level. This article examines aspects of how a large supplier or wholesaler interacts with distribution companies that are not just customers but full-fledged business partners. Improving the efficiency of this interaction is a difficult task, especially in the context of intense competition between suppliers. To optimize relationships with partners, an innovative business model using PRM-system, which automates the process of managing relationships with partners, is proposed. The article also analyzes the impact of the presented model based on machine learning on the revenue of wholesale trade enterprises
upravlenie vzaimootnosheniyami s partnerami (prm), upravlenie vzaimootnosheniyami s klientami (crm), avtomatizaciya, upravlenie vzaimootnosheniyami s partnerami, reseyler, lineynaya regressiya, mashinnoe obuchenie, mashinnoe obuchenie (ml)
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